Saving Newborn Lives Tools for Newborn Health: Communication for Immunization Campaigns for Maternal and Neonatal Tetanus Elimination, A Guide to Mobilizing Demand and Increasing Coverage

The purpose of this guide is to describe how to design and carry out a social mobilization program to create demand and increase participation during immunization campaigns and routine immunizations, and thereby improve the health of communities in developing countries. This guide has collected the best practices and lessons learned from designing and carrying out  campaigns, focusing on communication activities, and presents these lessons here so they can be used in other immunization programs for women and children.