“Know Your Food” Campaign Monitoring Report Executive Summary

Children’s health and happiness in China is being impacted by a flood of readily available cheap, ultra-processed food including sugar-sweetened beverages that is marketed aggressively to children and young people. The result is a rise in childhood overweight and obesity.

To improve children’s health and well-being, UNICEF is working to close the floodgates with the Government and other partners to create a food environment that promotes nutritious, affordable, appealing and sustainable diets. UNICEF launched the “Know Your Food” campaign during the National Nutrition Week from 13 to 22 May 2022 to improve nutrition literacy among children adolescents and parents and empower them to make informed decisions among the available food options.

As published in this Campaign Monitoring Report, UNICEF China determined not only the population reach, but also changes in awareness and nutrition literacy.