It's Everyone's Business: Private sector partnerships for increased vaccination uptake in the Middle East and North Africa

This guide builds a case for private sector partnerships, highlighting how businesses can leverage their assets, expertise, voice and influence to increase vaccination in the MENA region. It presents 12 concrete partnership ideas to address the barriers people may face in the vaccination journey and showcases relevant experiences and case studies from vaccination against COVID-19 in the region. These ideas can be utilised to inform and support not only ongoing COVID-19 vaccination campaigns, but also broader vaccination efforts. This guide also contains insights into the barriers to engagement for businesses and potential motivators that could be leveraged to encourage businesses to get involved.