IMPAct4Nutrition: The private sector powerful alliance for improved nutriton

Businesses play a critical role in improving the nutrition of their customers, employees, and communities. By promoting good health and nutrition, businesses can increase productivity, reduce sick days and enhance economic potential. The IMPAct4Nutrition (Initiative to Mobilize Private Action for Nutrition - I4N) platform was created to encourage greater participation from businesses in the Jan Andolan movement for nutrition. The platform serves as a central hub of knowledge and resources on nutrition and acts as a connection between businesses and the broader social movement surrounding POSHAN 2.0. I4N has engaged over 360 businesses in India, reaching more than 4.5 million employees and an estimated 75 million individuals with improved nutrition literacy. In this issue of PoshanWeekly, we are excited to share resources from the diverse industries and sectors partnering with I4N to advance nutrition outcomes. The ACE card initiative, comprising Assets for nutrition, CSR/Cash for nutrition, and Employees' engagement for nutrition, accelerates behavior change towards improved nutrition literacy and dietary habits in the workplace ecosystem.