SBC Works!: Success stories in social and behaviour change from Eastern and Southern Africa

Social and behaviour change (SBC) – formerly called communication for development (C4D) – uses research and consultation to promote human rights, mobilize leadership, influence attitudes and social norms, and transform behaviours for the well-being of communities.

In UNICEF, SBC is guided by The Behavioural Drivers Model (BDM) and the Journey to Health and Immunization, which help diagnose and analyse what drives behaviour, design effective interventions targeting those drivers, and measure the achievements of such interventions in the field.