Operational Framework for Demand Promotion – Integration of COVID-19 Vaccination into Routine Immunization and Primary Health Care

As primary health care services are delivered at the community level and are often people’s first and most trusted point of contact with the health care system, primary health care provides an optimal platform for reaching high-risk populations with COVID-19 vaccination and achieving high coverage of immunization and other services. 

The Operational Framework is a starting point to strategize demand programming for integrated COVID-19 vaccination. The framework uses the core components of vaccination demand to help guide thinking along a strategic pathway that is broad and flexible enough to be applied to any country situation