COVID-19 Risk Communication and Community Engagement
This good practices compendium is a compilation of COVID-19 Risk Communication and Community Engagement (RCCE) initiatives focusing on Bihar and Uttar Pradesh.
Uttar Pradesh and Bihar are two of the most populous states in the country, with similar challenges. Both the states have seen a spurt in COVID-19 cases with the return of workers from other States and challenges related to the containment of virus. Their COVID-19 RCCE strategies have brought adequate focus on: exploring the power of media by using mass, mid, local and social media effectively; building COVID-19 champions through capacity building for message dissemination and counselling; mobilising community influencers and gatekeepers; and finding innovative ways to keep interpersonal communication (IPC) alive in the midst of restricted movement.
As part of these efforts, both the states have undertaken several initiatives, of which some have emerged as good practices that merit dissemination and have the potential for replication. The good practices compendium covers six such initiatives – two from Bihar and four from Uttar Pradesh.